Adverising and Public Relations Workshop I

Advertising and Public Relations Workshop (ADandPRLAB) I: Applied Marketing - Digital/Mobile marketing [410261]

Betty Tsakarestou

Associate professional instructors: Diana Birba, Marketing Manager Greece, Cyprus & Malta, The Coca Cola Company / Mark Aris, Owner & Founder, 4 Wise Monkeys / Lina Bakalexi, Founder at Linear

 

This course is designed to introduce students to the principles of marketing strategy as the basis for exceptional communication. Students will get acquainted with the real world of both the client and agency side of the business with a focus on the latest industry trends and practices. By the end of the course students will:

  • Understand the importance of the marketing mix as the basis of communication
  • Be able to develop a clear marketing strategy creating a brand from scratch
  • Gain knowledge of the different forms of advertising
  • Be exposed to all the new trends in digital communication with Social Media at the core
  • Understand the different functions within an agency
  • Act as a real-life advertising professional presenting creative ideas, based on a real brief from a multinational brand.

 

During the lab students will engage in numerous real-life cases, discussions and presentations in class, significant contributions of several distinguished guest speakers from the industry will enrich their perspectives with a special focus on digital and Social Media trends, real-life briefings from customers, experiential creative sessions, virtual visits to companies, teamwork via group projects and in class exercises.

Contact

e-mail: emme@panteion.gr

 

Τel.: - 210-920 1431 Mrs Konidi Niki, 
  Undergraduate students affairs
 - 210-920 1428 Mrs Thedorou Vasiliki,
  Postgraduate student affairs
 - 210-920 1064 Karalis Dimitris, 
  Executive secretary

 

Student services hours at the Secretariat [2nd floor of the old building]: every Tuesday 10:00 - 13:00

For certifications, letters of confirmation etc., students are assisted by the Student Services Centre in the quadrangle of the New Building, which operates daily from 9:30 – 13:30