Advertising and Public Relations Lab ΙV

Advertising and Public Relations Lab (ADandPRLAB) IV: Start-up Entrepreneurship Lab [410264]

Betty Tsakarestou, Associate Professor and Head of ADandPRLAB

Professional associates - instructors: Domnika Skreta, Head of Marketing, Communications & Digital Strategy at ANTENNA MUSIC, Antenna Group / Eleni Aktypi, Communications, Europe & Middle East at Blueground / Dimitris Kalavros - Gousiou, Co-Founder & General Partner at Velocity.Partners Venture Capital / Mina Zoulovits, Partner Lawyer at Zoulovits Kontogeorgou Law Firm, Digital Transformation & Privacy Law Expert / Olga Azilazian, Regional Digital Marketing Communications Manager at Microsoft Central & Eastern Europe HQ | Co-Founder, FPower | iMBA / Nektarios Sylligardakis, Zootle Co-Founder- Chief Product Officer 


The Start-up Lab introduces students to the culture and methodology of startup entrepreneurship in the context of digital transformation, impact innovation and immersive technologies era, by implementing business/ lean model canvas, agile and design thinking methodologies, running design sprints and co-creation workshops, experimenting with innovative business concepts and models with a special focus on digital communication and digital/ immersive media innovations; as well as cultivating curiosity, incubating entrepreneurial mindset and listening skills, testing civic and community engagement innovative solutions.

The Start-up Lab is organised as a bootcamp. Students form their own start-up teams and are challenged to design, make a prototype and pitch their own start-up business ideas, with the support of expert mentors from the Greek and international start-up ecosystem. Start-up Lab organises Start-up Weekends and Start-up Boot Camps as outreach community innovation initiatives.


The flow of ideas/information:

  • How to start a start-up and why (“Start with Why”)
  • Design Thinking- Human / User Centred Design
  • Lean start-up methodology - Business Model Canvas
  • Agile Methodologies
  • Growth Hacking- Growth and scale strategies for intrapreneurs, entrepreneurs-Start-up founders’ panel
  • Revenue Models
  • Legal canvas for digital start-ups
  • How to contact investors
  • Pitching start-up projects
  • Open Coffee - Start-up Community Monthly Event a participation (Benaki Museum)




Τel.: - 210-920 1431 Mrs Konidi Niki, 
  Undergraduate students affairs
 - 210-920 1428 Mrs Thedorou Vasiliki,
  Postgraduate student affairs
 - 210-920 1064 Karalis Dimitris, 
  Executive secretary


Student services hours at the Secretariat [2nd floor of the old building]: every Tuesday 10:00 - 13:00

For certifications, letters of confirmation etc., students are assisted by the Student Services Centre in the quadrangle of the New Building, which operates daily from 9:30 – 13:30