Advertising and Public Relations Lab V

Advertising and Public Relations Lab (ADandPRLAB) V: Creativity - The Art of Storytelling [410265]

Betty Tsakarestou, Associate Professor and Head of ADandPRLAB

Professional associates - instructors: Eric Parks, Co-Founder & General Partner, Velocity, Partners Venture Capital / Giannis Sorotos, Creative Director, The Newtons Laboratory Agency


Creativity: The Art of Storytelling Lab explores creative thinking, creative strategy and implementation across all media channels and digital platforms. The experiential learning by doing and mentoring journey takes students into building a creative portfolio, by undertaking weekly creative advertising assignments based on diverse products/ services/ organizations’ communication challenges and/ or social impact campaigns.


  • On Creativity, Innovation and the Art of Storytelling in Advertising
  • The Creative Brief
  • The Creative Idea
  • Print Advertising
  • Television/ Digital Film in Advertising- Storytelling a form and as an output
  • Advertising Production
  • Photography Advertising
  • OOH (Out of Home) Advertising




Τel.: - 210-920 1431 Mrs Konidi Niki, 
  Undergraduate students affairs
 - 210-920 1428 Mrs Thedorou Vasiliki,
  Postgraduate student affairs
 - 210-920 1064 Karalis Dimitris, 
  Executive secretary


Student services hours at the Secretariat [2nd floor of the old building]: every Tuesday 10:00 - 13:00

For certifications, letters of confirmation etc., students are assisted by the Student Services Centre in the quadrangle of the New Building, which operates daily from 9:30 – 13:30