Advertising and Public Relations Lab VII

Advertising and Public Relations Lab (ADandPRLAB) VIII: The Power of Storytelling | Native-branded Content | Public Diplomacy [410267]

Betty Tsakarestou, Associate Professor and Head of ADandPRLAB

Professional associates: George Kotionis, Deputy CEO, Ogilvy Greece / Maria Tzelepi, General Manager PR & INFLUENCE, Ogilvy Greece / Christos Chatziioannou, Head of Native & Branded Content, 24 Media / Eleni Alexaki, Senior Cultural & Educational Affairs Specialist at U.S. Embassy Athens / Athena Fradelou, Marketing Communications Specialist, Global Blue / Olga Mihalopoulou, Director, Marketing & Communications, AB Vassilopoulos / Chryssanthi Koropouli, Head of Brand Equity & Digital Marketing, AB Vassilopoulos / Christina Voukia, Sustainability Activities & Communications Supervisor, AB Vassilopoulos / Virna Ntanou, Head of Creative, Valuecom / Sofia Anagnostopoulou, Content Manager, Valuecom


Public Relations - The Power of Storytelling is a multi-modular lab with a wide network of leading partners spanning across leading communication and advertisers’ companies and groups with a focus on Corporate PR, Public Affairs, Influence, Sustainability and Purpose- Driven Policies, Event Management, digital publishers Branded and Native content and brand experience strategies, innovations and implementations and digital event management. A brand-new module is dedicated to Public Diplomacy, soft power and public affairs and the role of foreign cultural institutions as Public Relations for Countries with a focus on Cultural and Educational Diplomacy- Connecting and Benefitting Countries and Global Communities; and Students in all modules are challenged to respond to "real" briefs from national and / or multinational organizations / companies / brands / agencies and Diplomacy partners; and are challenged to design strategies, programmes, implementations, and through an impact making digital storytelling that will give strength and value to the programmes. All modules are interactive and offer in depth guidance, feedback and mentoring to student teams based on their weekly and final projects.





Τel.: - 210-920 1431 Mrs Konidi Niki, 
  Undergraduate students affairs
 - 210-920 1428 Mrs Thedorou Vasiliki,
  Postgraduate student affairs
 - 210-920 1064 Karalis Dimitris, 
  Executive secretary


Student services hours at the Secretariat [2nd floor of the old building]: every Tuesday 10:00 - 13:00

For certifications, letters of confirmation etc., students are assisted by the Student Services Centre in the quadrangle of the New Building, which operates daily from 9:30 – 13:30