Culture Workshop ΙΙΙ: Social Media and Cultural Communication

Stavros Kaperonis

 

The workshop focuses on how cultural institutions use social networks (e.g., Facebook, Twitter, YouTube, Instagram, etc.) as a main tool for communicating with the different groups of their audience. Topics explored include:

  • Theoretical information on issues related to cultural communication in the digital age, social networks as communication, the audience of cultural organizations, examples of implementation and good practices of culture internationally.
  • Theoretical information on issues of aesthetic design of websites and how it affects users while browsing.
  • Practical examples of how to use correctly colours, photos, layout, fonts, etc., which inadvertently affect the user's judgment and perception when browsing a website.
  • Visits to selected cultural organizations in Athens with an active presence on social media and critical discussion with their managers.
  • Learning - through a specific methodology - the measurement/evaluation of the effectiveness of social media in a meaningful and active communication between cultural organisations and their audiences.

Contact

e-mail: emme@panteion.gr

 

Τel.: - 210-920 1431 Mrs Konidi Niki, 
  Undergraduate students affairs
 - 210-920 1428 Mrs Thedorou Vasiliki,
  Postgraduate student affairs
 - 210-920 1064 Karalis Dimitris, 
  Executive secretary

 

Student services hours at the Secretariat [2nd floor of the old building]: every Tuesday 10:00 - 13:00

For certifications, letters of confirmation etc., students are assisted by the Student Services Centre in the quadrangle of the New Building, which operates daily from 9:30 – 13:30